Creating a High Impact Website to Boost Leads for a Mental Health Training Business.
Showcase Video
The Brief
Playing With Boundaries, founded by Shabeena, is a start-up in the mental health training and development industry. They specialize in creating immersive learning environments. Before starting the project, Shabeena had clear objectives for the new website:
- Shabeena wanted the website to stand out from her competitors and leave a lasting impression on visitors.
- The design needed to resonate deeply with her brand values and effectively communicate what Playing With Boundaries stands for.
- The website had to be accessible and inclusive, ensuring that all visitors, regardless of their learning styles or preferences, could engage with the content seamlessly.
The Solution
The Results
Our Solution:
I collaborated closely with Shabeena to craft a website that met her requirements. We worked through several rounds of revisions and feedback to ensure the design was just right, aligning perfectly with her vision. The final website centred around an engaging, interactive, and immersive user experience. Key features included:
- Multiple Content Formats: The site included written, auditory, and visual content to cater to different learning preferences.
- Easy Navigation: Clear, intuitive navigation helped visitors find relevant information quickly.
- Accessible and Inclusive Design: The website was designed to be accessible to all, ensuring an inclusive user experience.
- Easy Contact Mechanisms: Simplified contact options made it easier for potential clients to get in touch with Shabeena.
- Online Event Booking: Integrated an online event booking functionality, allowing visitors to easily sign up for workshops and training sessions directly through the website.
These features combined to create a platform that not only attracted visitors but also kept them engaged and informed.
The new website brought significant positive results for Playing With Boundaries:
- Increase in Leads: There was a notable increase in the number of leads generated through the “Let’s Connect” form.
- Higher Engagement: User engagement metrics showed longer average session durations and lower bounce rates, indicating that visitors were spending more time interacting with the content.
- Enhanced Brand Positioning: The immersive and well-aligned website strengthened PWB’s brand positioning, making it more memorable and distinct in the mental health training industry. This improved brand perception led to increased trust and credibility among potential clients.
These outcomes not only increased the business's reach and client engagement but also solidified PWB's presence in the market, driving growth and enhancing its reputation.
Shabeena B
Owner
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I offer a comprehensive WebCare Plan that includes regular updates, backups, security monitoring, and support for any questions or changes you might need, giving you peace of mind that your website stays up-to-date and secure.
My process begins with a strategy call to understand your business goals and needs. From there, I create a custom design and messaging tailored to your brand, followed by development and thorough testing. I keep you informed at every stage, ensuring the final website aligns perfectly with your vision.
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The duration depends on the complexity of the project. On average, a standard website takes 4-6 weeks from initial concept to launch.
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Results vary depending on the strategy, but typically, you can expect to see measurable improvements within 3 to 6 months for SEO and immediate engagement increases from paid advertising and other campaigns.
Absolutely! I can integrate your existing tools, such as CRMs, email marketing platforms, and e-commerce systems, ensuring a seamless connection between your website and other business operations.
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Certainly! I can integrate databases to ensure your website functions seamlessly, whether it's for user data, product listings, or other needs. Please get in contact to learn more.
Yes, I can integrate e-commerce functionalities tailored to your business needs, whether you're selling products, services, or digital downloads. This is primarily using Shopify and Webflow e-commerce. Please get in contact to learn more.
I primarily use Webflow, WordPress, and Shopify to craft websites. For the design process, I also utilise tools like Photoshop and Figma. Each platform and tool is chosen based on the specific needs and goals of your project.
